Known Presence's perspective comes from years of first-hand experience in retail sales,
marketing, quantitative methods, and telecommunications networks.
Principals here see an optimistic world of possibilities for how retailers with physical
stores can both compete more effectively and generate higher profits.
Our Known Network Service is powered by practical insights into both the
fundamentals and key trends in consumer behavior, retail profitability, and technologies.
With Known, retailers can most respectfully assure consumer privacy, track customers'
cell phones, and more effectively focus the attention of their employees on what good
Developing Good Relationships Is Coming Back In Styleimages/pan_ActToMaximizeExperienceAndCTLV.pngimages/thumb_Objective-DevelopGoodCustomers.PNGPlease report if this is visible (Caption1)Great products priced to move and promoted in mass meda channels still create foot traffic. Converting a new customer into a great one takes more in store experience than a Known Presencecontents.asp?180001
Deepening customer relationships again becoming more important to margins
Tracking Shoppers Creates Insights, Promises Break-Throughs, And Poses Key Questionsimages/pan_FootTrafficSuccessIsNot.PNGimages/pan_FootTrafficSuccessIsNot.PNGPlease report if this is visible (Caption2)
Tracking cell phones creates more accurate, granular, and cost effective foot traffic data than previous tracking methods.
But retailers cannot use those data for marketing decisions
Tracking shoppers' cell phones creates new insights and strategic promise
KP: "Presence-Aware Stores Can Reach More Shoppers Than Can Mobile Apps Alone"images/pan_CellPhone-usInstallBase.PNGimages/thumb_CellPhone-USInstallBase.JPGPlease report if this is visible (Caption3)Since there are many more shoppers than smartphone users, Known Presence looked for how stores could personalize each shopper's experience. Innovating in-store was the key Known Presencecontents.asp?182001
Presence-aware stores delight more shoppers than mobile Apps alone
Personalization Delivers Plus-Over-Normal Revenues And Margins At Retailimages/pan_Personalization-in-the-Crowd.PNGimages/pan_Personalization-in-the-Crowd.PNGPlease report if this is visible (Caption4)Forrester says retailers should expect 5% lift over entire revenue base.
Wharton measured 22% increase in per-customer revenue. Cable gets up to 45% from ads customized to viewers Known Presencecontents.asp?183001
Personalization delivering plus-over-normal revenues and margins
Returns Grow With Adoption Of Tracking's More Advanced Suite Of Applicationsimages/pan_SuiteOfApps.pngimages/pan_SuiteOfApps.pngPlease report if this is visible (Caption5)The emergence of Enterprise networks that can detect and track
all consumers is encouraging some retailers to reassert their strength in improving
operations, shopper experiences, and Known Presencecontents.asp?184001
Returns grow with adoption of tracking's more advanced suite of applications
Known Presence Operates Private Mobile HetNets For Enterprisesimages/pan_LandingCTA-1.pngimages/pan_LandingCTA-1.pngPlease report if this is visible (Caption6)Known Presence operates indoor heterogenous networks (e.g., cellular and WiFi)
with features needed for mission-critical enterprise applications Known Presencecontents.asp?en_perspective
Known Presence operates private mobile HetNets for enterprises